Geospatial Strategy Step 1 is defined as which activity?

• A. Self-assessment — identify the business issue or opportunity that location analytics will address
• B. Geospatial Strategy Step 1
• C. KFC Case Study (Ch. 9)
• D. Sustainable Advantage

Answer: (A)

The main idea being tested is how a geospatial strategy starts by clarifying the business need that location analytics will address. The first activity is setting up a self-assessment to identify the exact business issue or opportunity that location analytics will tackle. This means engaging with stakeholders to articulate the problem, estimate the potential value, define the scope, and specify what a successful outcome looks like. Doing this early creates a solid foundation for everything that follows—data selection, tool and capability needs, and how success will be measured. Without a clear problem statement, efforts can drift toward interesting map-based findings that don’t deliver real value.

Other options don’t describe this initiating activity. A label like “Geospatial Strategy Step 1” is just naming the step, not what you actually do in it. A case study or a broad term like “Sustainable Advantage” points to examples or outcomes rather than the concrete first action of problem framing.