Which Brazilian cosmetics company used GIS to sustainably source biodiversity-rich ingredients from the Amazon while supporting local communities?

• A. L’Oréal
• B. Unilever
• C. Procter & Gamble
• D. Natura

Answer: (D)

GIS lets teams map biodiversity-rich areas and trace how ingredients move from the source to products, so harvesting can be done sustainably and benefits flow to local communities. Natura, the Brazilian cosmetics company, is known for building its approach around biodiversity and direct relationships with Amazonian communities, using geographic information systems to identify responsible sources, monitor ecological impact, and ensure communities share in the value. This combination of sourcing from the Amazon’s rich biodiversity, supporting local people, and applying geographic data to guide and verify sustainable practices is why Natura fits the scenario best. The other brands are global players with strong sustainability programs, but they don’t embody the specific Brazilian context and community-based, GIS-guided Amazon sourcing described here.