Which case study demonstrates geospatial strategy for global site selection by analyzing competitor locations, traffic patterns, and market conditions before opening new outlets?

• A. KFC Case Study (Ch. 9)
• B. Geospatial Strategy
• C. Geospatial Technology Competency Model — Order (Bottom to Top)
• D. Entry-Level Spatial Analyst

Answer: (A)

This item tests how geospatial analysis informs global site selection by integrating competitive landscape, mobility patterns, and market signals before launching new outlets. The KFC Case Study demonstrates this approach because it walks through mapping where competitors are, analyzing traffic flows and accessibility around potential sites, and assessing market conditions such as population density, income, and consumer demand to decide where to open new outlets.

Why this is the best fit: it shows a real-world, data-driven workflow that combines multiple geospatial inputs—competitor footprint to understand market saturation, traffic patterns to estimate footfall and ease of access, and market conditions to gauge profitability and demand—before expanding. This aligns directly with a strategic process for choosing global locations.

The other options don’t fit as a demonstrable case of site selection strategy: a general “Geospatial Strategy” concept is too broad and theoretical; a “Geospatial Technology Competency Model” describes skill progression rather than applying geospatial analysis to opening new outlets; and an “Entry-Level Spatial Analyst” is a role or job level, not a case study showing how to analyze locations for expansion.